One company is attempting to offer consumers a spooky concoction this Halloween season, with the introduction of the 'Evil Spirit Gin' -- a bottle of green liquor that's been cursed by a practicing witch, with over two decades of occult experience.
The gin was produced with ingredients from England's most haunted village, which is allegedly home to over 12 well-known ghosts and spirits, namely the Watercress Woman and the farmer Edward Brett. In addition to the ghostly grown ingredients, the Evil Spirit Gin was cursed by Julianne White during this October's full moon. White claims that the gin "empowers the drinker to follow whatever their hearts desire -- whether it is for good or evil."
The limited edition spirits contain 40% alcohol and comes complete with a sinister warning label.
Why This Trend Is Growing
- Spooky Cocktails
- Creating limited edition, Halloween themed, spooky cocktails that will give your consumers an unusual experience and cause them to return for more.
- Cursed Alcohol
- Developing cursed alcohol using unique ingredients and marketing it to consumers during unconventional holidays
- Occult-infused Beverages
- Producing traditional alcoholic beverages infused with occult ingredients and targeted towards those inclined to witchcraft and alternative spirituality.
Industries Being Reshaped
- Alcohol Manufacturing
- Creating unique and unconventional alcoholic beverages with a story behind them to entice consumers that crave something different.
- Hospitality
- Incorporating spooky cocktails into menus to attract Halloween enthusiasts and those who appreciate new and unconventional experiences.
- Marketing and Advertising
- Developing a storytelling and promotion campaign around cursed alcohol and spooky cocktails to maximize sales and engage customers with something different.
