Brunch-Inspired Sandwiches

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Einstein Bros. is Offering a New Lineup of Everyday Brunch Specials

— June 15, 2020 — Lifestyle
Einstein Bros. is no stranger to breakfast sandwiches, but now the chain is turning its attention to brunch with a lineup of Everyday Brunch Specials.

Einstein Bros.' Everyday Brunch Specials are a series of four hearty sandwiches and pastry pairings. The Bacon & Cheddar Brunch Special, Tasty Turkey Brunch Special, and Nova Lox Brunch Special are all served with a Twice-Bake Hashbrown and Chocolate Croissant. There's also a Brunch For Two, which is a sharable brunch which consists of one Bacon & Cheddar Egg Sandwich, one Farmhouse Sandwich, one Blueberry Muffin, one Chocolate Croissant, and two Twice-Baked Hashbrowns.

All four Everyday Brunch Specials can currently be found at participating Einstein Bros. locations for a limited time.


Image Credit: Einstein Bros.

Trend Themes

  1. Everyday Brunch Specials — Einstein Bros. is tapping into the brunch trend by offering a new lineup of Everyday Brunch Specials, which presents a disruptive innovation opportunity in the fast-food breakfast industry.
  2. Pastry Pairings — The pastry pairings that come with each sandwich in the Everyday Brunch Specials lineup demonstrates a trend towards complementary food pairings, presenting an opportunity for disruptive innovation in restaurants and cafes.
  3. Sharable Brunch Meals — Einstein Bros. is catering to the growing trend of social dining experiences by offering a sharable Brunch For Two, providing innovative opportunities for catering and hospitality companies.

Industry Implications

  1. Fast Food Breakfast Industry — The launch of the Everyday Brunch Specials presents an innovative opportunity for companies in the fast food breakfast industry to tap into the popular brunch trend.
  2. Restaurants and Cafes — The introduction of pastry pairings showcases a growing trend of complementary food pairings, providing opportunities for restaurants and cafes to innovate in their menu offerings.
  3. Catering and Hospitality — The Brunch For Two option demonstrates a trend towards social dining experiences, which presents an innovative opportunity for catering and hospitality companies to create similar shareable menus.
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