The EVERY Company (previously Clara Foods) is introducing the world's very first animal-free egg whites made with functional animal-free proteins and a precision fermentation process. The product has been in the works for seven years and it is now being launched as a versatile product to add a nutritional boost to drinks, food and supplements.
The egg-identical protein is free from sugar and GMO ingredients, thanks to the way the product is made, and it doesn't use a single animal and it helps to support a more sustainable, cruelty-free future. ClearEgg will be distributed to companies that can make the most of it in both hot and cold beverages, acidic juices, and energy drinks, as well as carbonated and clear beverages, snacks and nutrition bars.
In the future, the company sees the potential to create other functional, animal-free proteins.
Key Themes Behind This Trend
- Functional Animal-free Proteins
- The development of animal-free proteins using precision fermentation process presents a disruptive innovation opportunity in the food industry.
- Sustainability and Cruelty-free Products
- The increasing demand for sustainable and cruelty-free products creates an opportunity for the use of animal-free proteins in various industries.
- Versatility in Product Application
- The versatility of ClearEgg's use in various products such as beverages, snacks, and nutrition bars presents an opportunity for disruptive innovation in the food and beverage industry.
Where This Applies
- Food Production
- The introduction of animal-free proteins presents a disruptive innovation opportunity in the food industry, particularly in the production of vegetarian and vegan products.
- Beverage Production
- The use of animal-free proteins in beverages provides an opportunity for disruptive innovation in the beverage production industry through the creation of new and unique drinks.
- Supplement Production
- The inclusion of animal-free proteins in supplements presents a disruptive innovation opportunity in the supplement production industry as consumers seek cruelty-free and sustainable options.
