Einstein Bros Bagels' 'Espresso Buzz Bagel' is Infused with Caffeine
References: einsteinbros & eater
Between the hours of 6 and 9 AM, bagels and coffee are the key drivers behind several national economies, so Einstein Bros Bagels has combined those two aliments into a single snack with the new Espresso Buzz Bagel. The holey creation might look like a standard brown bagel, but it actually gets its coloring from a shot of caffeine infused directly into the dough.
The Espresso Buzz Bagel is a powerful piece of pumpernickel. It comes with 32 milligrams of caffeine, which is about as much as the average cup of coffee. Einstein Bros has also made the creation into a sandwich with bacon and egg, meaning that diners can get their complete breakfast fix in a single meal that's easy to take on the go.
The Espresso Buzz Bagel joins Einstein Bros new 'Boosted Bagels' menu.
The Espresso Buzz Bagel is a powerful piece of pumpernickel. It comes with 32 milligrams of caffeine, which is about as much as the average cup of coffee. Einstein Bros has also made the creation into a sandwich with bacon and egg, meaning that diners can get their complete breakfast fix in a single meal that's easy to take on the go.
The Espresso Buzz Bagel joins Einstein Bros new 'Boosted Bagels' menu.
Trend Themes
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Caffeinated Bagel Trend — The Espresso Buzz Bagel highlights the emerging trend of infusing caffeine into food products for a quick energy boost.
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On-the-go Breakfast Trend — Einstein Bros' new sandwich version of the Espresso Buzz Bagel caters to the trend of convenient and portable breakfast options for busy professionals.
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Functional Food Trend — The caffeine-infused bagel taps into the growing demand for food that not only satisfies hunger but also provides additional benefits like increased alertness and focus.
Industry Implications
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Food and Beverage Industry — Food and beverage companies can explore the opportunity of developing and marketing caffeinated food products to meet the rising demand for quick energy-boosting options.
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Fast Food Industry — Fast food chains can capitalize on the on-the-go breakfast trend by introducing portable and satisfying breakfast options that cater to busy customers' needs.
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Coffee Industry — Coffee industry players could consider partnering with food companies to create innovative coffee-infused food items as a way to expand their product offerings and reach new customers.
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