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Caffeinated Morning Bagels

Einstein Bros Bagels' 'Espresso Buzz Bagel' is Infused with Caffeine

— May 4, 2017 — Lifestyle
Between the hours of 6 and 9 AM, bagels and coffee are the key drivers behind several national economies, so Einstein Bros Bagels has combined those two aliments into a single snack with the new Espresso Buzz Bagel. The holey creation might look like a standard brown bagel, but it actually gets its coloring from a shot of caffeine infused directly into the dough.

The Espresso Buzz Bagel is a powerful piece of pumpernickel. It comes with 32 milligrams of caffeine, which is about as much as the average cup of coffee. Einstein Bros has also made the creation into a sandwich with bacon and egg, meaning that diners can get their complete breakfast fix in a single meal that's easy to take on the go.

The Espresso Buzz Bagel joins Einstein Bros new 'Boosted Bagels' menu.
Trend Themes
1. Caffeinated Bagel Trend - The Espresso Buzz Bagel highlights the emerging trend of infusing caffeine into food products for a quick energy boost.
2. On-the-go Breakfast Trend - Einstein Bros' new sandwich version of the Espresso Buzz Bagel caters to the trend of convenient and portable breakfast options for busy professionals.
3. Functional Food Trend - The caffeine-infused bagel taps into the growing demand for food that not only satisfies hunger but also provides additional benefits like increased alertness and focus.
Industry Implications
1. Food and Beverage Industry - Food and beverage companies can explore the opportunity of developing and marketing caffeinated food products to meet the rising demand for quick energy-boosting options.
2. Fast Food Industry - Fast food chains can capitalize on the on-the-go breakfast trend by introducing portable and satisfying breakfast options that cater to busy customers' needs.
3. Coffee Industry - Coffee industry players could consider partnering with food companies to create innovative coffee-infused food items as a way to expand their product offerings and reach new customers.
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