In this strikingly sexy campagian for the new 2012 line of ES swimwear, the collection of sporty, barely-there styles is showcased by ruggedly masculine models who just happen to be enjoying a spa day with one another.
Black and white-striped swim briefs, along with with olive-toned ones, are just a couple of the steamy styles you'll see modeled in the saunas of this racy campaign -- assuming it's the collection of swimwear you are looking at that is.
However, if you haven't seen enough of the line after perusing through these images, ES also has a video that will let you see what your swimsuit looks like when it gets wet. So if you're looking for a way to keep cool at the beach this summer while staying hot, then consider wearing less with some pieces from the ES Swimwear line.
What's Driving This Trend
- Steamy Swimwear Campaigns
- Opportunity for brands to create bold and provocative ad campaigns that push the boundaries of traditional swimwear advertising.
- Sporty, Barely-there Styles
- Potential for fashion brands to design and market swimwear with minimalistic and athletic-inspired designs that appeal to both men and women.
- Virtual Swimwear Try-on
- Disruptive innovation opportunity for technology companies to develop virtual platforms that allow consumers to digitally try on swimwear before purchasing.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to capitalize on the market demand for bold and sexy swimwear styles.
- Advertising
- Opportunity for advertisers to create attention-grabbing campaigns that challenge societal norms and generate buzz.
- Technology
- Disruptive innovation opportunity for tech companies to develop virtual reality or augmented reality systems specifically for try-on purposes.
