Erba Brusca is a community-focused eatery in Milan, which uses its menu to create the wholesome decor. Taking inspiration from the vibrant and fresh ingredients, the eatery focuses on natural elements of decor. This bodes well for its outdoor dining area where guests are very much surrounded by lush foliage and gardens.
Additionally, the open-concept and communal-like dining areas are reflective of the menu's shareable options. The menu’s color scheme is also used throughout the dining areas, both inside and out. Incorporating colors of the fresh fruits, vegetables and grains makes for an eye-pleasing design aspect as well.
By creating a cohesive atmosphere that perfectly matches the menu, it brings a deeper sense of connection. The flawless flow from the menu to the aesthetics of the restaurant creates a unique dining experience for all guests.
Why This Trend Is Growing
- Community-focused Eateries
- Opportunity to create dining experiences that prioritize community engagement and a sense of connection through cohesive design and menu offerings.
- Natural Element Decor
- Incorporating natural elements of decor, such as lush foliage and gardens, to create a visually appealing dining atmosphere.
- Menu-inspired Design
- Using the colors and ingredients from the menu to create a cohesive design throughout the dining areas.
Industries Being Reshaped
- Restaurant and Hospitality
- Restaurants can explore creating community-centered dining experiences and incorporating natural elements of decor to enhance customer satisfaction and connection.
- Interior Design
- Interior designers can leverage menu-inspired design to create visually appealing spaces that reflect the essence of the menu and enhance the overall dining experience.
- Sustainable Agriculture
- Farms and agricultural businesses can collaborate with community-focused eateries to provide organic and fresh ingredients that align with their menu offerings and support sustainable practices.
