This is the striking work of student Minni Havas from the University of Art and Design in Helsinki. Minni uses strong colored pencils with ink overlay and touches of Photoshop for most of her images. She attributes her style to the influence of her father's comic book collection. Minni's clients include Vero Moda, Voima, Club Misf*ts, and the Korjaamo Culture Factory.
Implications - While glamorizing products is an effective strategy, the allure can only last so long because once the product hits the shelves, people truly determine whether or not they're willing to make a purchase. Displaying a dash of reality with a hint of adornment is what consumers prefer, as it boasts product functions as well as a bit of reality.