Tesla vehicles generally come with a high price tag but the entry-level Model 3 is the automotive company's first attempt at bringing the electric car to the masses. According to Tesla founder Elon Musk, this new entry-level Model 3 will cost just $35,000 and will feature a midrange battery pack. The idea of a midrange battery may turn off some consumers but the vehicle is very capable and can deliver 220 miles of range.
The Model 3 will be available in five colors, will feature 18-inch wheels and the interior will come with what Tesla considers a "premium" interior. This means the car will come with 12-way powered and heated front seats, auto-dimming heated mirrors, LED fog lights, panoramic roof, an unbranded audio system, navigation with traffic and Tesla's usual wireless software updates that are valid for one year.
Image Credit: Tesla
Key Themes Behind This Trend
- Affordable Luxury Electric Vehicles
- Disruptive Innovation Opportunity: Explore ways to further lower the cost of luxury electric vehicles to make them more accessible to a wider consumer base.
- Entry-level Electric Vehicles
- Disruptive Innovation Opportunity: Develop entry-level electric vehicles that prioritize affordability without sacrificing quality and performance.
- Midrange Battery Technology
- Disruptive Innovation Opportunity: Advance midrange battery technology to improve range and performance of affordable electric vehicles.
Where This Applies
- Automotive
- Disruptive Innovation Opportunity: Revolutionize the automotive industry by producing affordable luxury electric vehicles that challenge traditional market leaders.
- Electric Vehicle Manufacturing
- Disruptive Innovation Opportunity: Drive innovation in the electric vehicle manufacturing industry by focusing on cost-effective production methods for entry-level models.
- Battery Technology
- Disruptive Innovation Opportunity: Lead the development of midrange battery technology to enhance performance and range capabilities across various industries, particularly in the automotive sector.
