The New 'Taycan' Makes Luxury Motoring More Wallet-Friendly
Rahul Kalvapalle — January 23, 2021 — Autos
References: newsroom.porsche & newatlas
The Porsche Taycan electric sports car turned plenty of heads when it was first launched, but the fact of the matter is that its price tag, well over the $100,000 mark, meant it was out of the range of many consumers, an issue that its successor is looking to solve.
The new entry-level version of the Porsche Taycan is priced below $80,000, making it accessible to a wider range of electric sports car lovers. It comes with 300-kilowatt and 350-kilowatt battery options and the recognizable plug-and-charge feature that is available in other Taycan models. Elsewhere, this budget-friendly Porsche Taycan also has other offerings including eight-way adjustable seating, an oversized infotainment display and capacious luggage compartments.
What's great about the Porsche Taycan is the fact that it is over $20,000 cheaper than the high-end model but still performs to an impressively high degree in terms of both aesthetics and functionality, making this a great example of how luxury automotive makers can expand their target demographic.
The new entry-level version of the Porsche Taycan is priced below $80,000, making it accessible to a wider range of electric sports car lovers. It comes with 300-kilowatt and 350-kilowatt battery options and the recognizable plug-and-charge feature that is available in other Taycan models. Elsewhere, this budget-friendly Porsche Taycan also has other offerings including eight-way adjustable seating, an oversized infotainment display and capacious luggage compartments.
What's great about the Porsche Taycan is the fact that it is over $20,000 cheaper than the high-end model but still performs to an impressively high degree in terms of both aesthetics and functionality, making this a great example of how luxury automotive makers can expand their target demographic.
Trend Themes
1. Affordable High-end Electric Vehicles - There is a growing demand among consumers for electric vehicles that offer luxury features at an affordable price point, providing disruption opportunities for manufacturers to appeal to a wider target audience.
2. Accessible Electric Sports Cars - Electric sports cars are becoming more accessible to a larger market, which presents disruptive opportunities for automakers to cater to car enthusiasts who value both performance and sustainability.
3. Plugged-in Charging - Cars that have a plug-and-charge feature are becoming more popular, offering disruption opportunities for manufacturers to cater to customers who want a hassle-free and efficient EV charging experience.
Industry Implications
1. Luxury Electric Vehicles - The market for luxury electric vehicles is expanding as consumers become increasingly interested in high-end EVs that are also affordable, providing disruption opportunities for automakers who can offer luxury features at a lower price point.
2. Sustainable Automotive Industry - The growth of affordable electric sports cars demonstrates a shift towards more sustainable and eco-friendly vehicles, providing disruption opportunities for the automotive industry to develop greener technologies.
3. Smart Car Technology - The new Porsche Taycan features advanced technological features like an oversized infotainment display, illustrating a trend towards smarter and more advanced cars, with disruption opportunities for automakers to develop more sophisticated car technology.
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