The English moors are one of the most scenic places on earth and Englishman Leo De Watts has begun marketing off the location's fresh and calming atmosphere.
While some people are content with a postcard from the English moors, Leo De Watts is taking the breathtaking experience to new heights. Leo and his family are air farmers and have been collecting air from "fertile lush pastures and wild untouched meadows." Packaging air from Dorset, Somerset, Wales, Wiltshire, and Yorkshire, the family has begun marketing their unique product and retailing it for $116.
The product is gaining major popularity in China while the entire premise of production is to highlight the issues of pollution. The De Watts family intends to use some of the profits for environmental campaigns.
What Makes This Trend Stand Out
- Air Farming
- The concept of air farming presents an opportunity for innovative entrepreneurs to source and sell rare air from pristine locations.
- Environmental Campaigns
- As the demand for eco-friendly products and services increases, there is an opportunity for businesses to pledge a portion of their profits to environmental campaigns.
- Novelty Products
- The trend of niche, novelty products like Bottled English Air shows the potential for businesses to create and market unique experiences and physical products for consumers.
Sectors Adopting This
- E-commerce
- E-commerce companies can capitalize on the trend of novelty products by providing a platform for businesses to sell and market unique items like Bottled English Air.
- Environmental Activism
- Environmental organizations can partner with businesses, like the De Watts family, to raise awareness about pollution and in turn, raise funds for environmental campaigns.
- Tourism
- The trend of air farming and bottled air provides an opportunity for the tourism industry to promote pristine locations like the English moors and offer unique experiences to visitors.
