IMMORDL brands itself as a creator of a coffee energy elixir that is blended with potent, organic super herbs. The premium beverage product blends organic Arabica coffee, ground chia seeds, maca, guarana seeds, Siberian roseroot, plus coconut milk, oil and nectar. The coffee elixir is processed with both aseptic equipment and HPP, a technique that is commonly used to preserve freshness and extend the shelf life of products.
As an energizing coffee drink that stands apart from others in this category in terms of its ingredients, processing and packaging, IMMORDL brands itself as an energy elixir that's ideal for drinking for workouts, or as needed for a boost. At this year's Natural Products Expo West in California, IMMORDL had weightlifter brand ambassadors promoting its drink.