The Elm Co. Summer Quickstrike collection is a clever ploy to market towards to the college crowd. Elm Co. has reworked its brand name into a number of images that are based on the iconic beer advertisements of brands such as Budweiser and Pabst Blue Ribbon. A great way to catch eyes and cause a conversation (even if its a drunken one,) these shirts and hats will make you look right at home at your next college party outing.
According to its website, Elm Co. is a brand that aims to base its designs in life and experience. As long as Elm Co. workers keep coming up with smart creations like these, I encourage them to keep doing what they are doing.
The Elm Co. Summer Quickstrike collection is available at Elm Co. retailers around the world.
Key Themes Behind This Trend
- Modified Logo Apparel
- Brands modifying their logos for clothing items to appeal to a specific market segment.
- Nostalgic Branding
- Using popular or iconic branding concepts from the past to market modern products.
- Conversation Starter Clothing
- Using unique and recognizable clothing designs to initiate conversations and promote brand awareness.
Where This Applies
- Fashion Industry
- There is an opportunity for the fashion industry to create unique branded clothing items that appeal to specific market segments.
- Alcohol Industry
- Alcohol brands can utilize their iconic branding in clothing collaborations with fashion brands and expand their marketing strategies.
- Marketing Industry
- Marketers can explore using conversation-starting clothing items as a way to increase brand awareness and engagement.
