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Ego Research Funds at Purdue University

 - Dec 9, 2008   Updated: Aug 8 2011
References: chicagotribune
If you can cough up enough cash, Purdue University will let you name a turtle or bat species. Harrison Ford did it and named a butterfly “Georgia” after his daughter. Steven Colbert groused enough that he got a species named after him.

Trendhunteraraptor: Insatiable hunter/gatherer of the wily trends. Especially diligent and focused species known to lurk in the deep web.

The money Purdue University raises will support future research into new species.

Implications - The list of bidders has been an eclectic one, including amongst others: a gambling site that named a Bolivian monkey and Stephen Colbert giving a species his own name. Colbert came out on top getting to use his humorous ways to name the species Stephen Colbert.