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Incentive Eco Innovation

Trend Hunter Editor Courtney Scharf Explores Waste Currency Programs

— September 11, 2014 — Art & Design
Finding innovative ways to reuse and manage waste can be tricky but one way the world is coming together to do so is through the eco innovation of employing waste as currency. This turns a once unwanted and valueless item into a source of money that can be used to purchase new goods. Trend Hunter's very own Courtney Scharf looks into different ways that waste has been turned into incentive currencies.

Turning waste into a form of currency is a great way to promote recycling and get people onboard with using proper methods to dispose of garbage. One example hails from Beijing where public transit users can approach a ticket machine and exchange used bottles for bus passes. Another campaign with a similar idea was created by McDonald's in Stockholm to encourage consumers to bring in cans in exchange for menu items.
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