Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Earls.67' Helps Earls Experiment with Layouts, Menus and More

 - Jul 15, 2016
References: earls67 & marketingmag
Earls is an upscale casual dining restaurant chain that's now using a prototype restaurant in Calgary called 'Earls.67' in order to test out the many ways it might enhance the restaurant experience.

A few of the experiments that are ongoing at Earls.67 include conscious sourcing, a minimum 16% hospitality charge that replaces tipping, plus a build-your-own meal menus. Items on the menu are served in smaller portions that allow patrons to sample both healthy and indulgent offerings in a guilt-free format. Menu items are also clearly marked with terms like Gluten Aware, Vegetarian and Ocean Friend, a term that means an item has been recommended by the Vancouver Aquarium.

The size of this Vancouver-based chain has always prevented it from testing out new ideas quickly, but this prototype restaurant makes it possible for action to be taken at a much more rapid pace.