In response to the COVID-19 pandemic and the long-term changes that are expected to remain in place as a result of it, KFC unveiled a prototype restaurant that's focused on contactless ordering, streamlined delivery, and an improved drive thru experience.
When creating the prototype, KFC reportedly referenced its Q3 sales in 2020, which saw a 60 percent increase in drive thru orders in the United States. Taking this into account, the revised restaurant includes updated visuals to streamline ordering and showcase the chain's modernized branding, single-entry-point cubbies for mobile and delivery order to limit customer and employee contact, self-service kiosks, and dedicated curbside pickup parking spaces. KFC also announced that it would be partnering with a selection of third party delivery partners, which include Uber Eats, DoorDash, and Postmates.
Image Credit: QSR Web / KFC
What's Driving This Trend
- Contactless Ordering
- The trend of contactless ordering presents an opportunity for businesses to develop innovative solutions that prioritize customer safety and convenience.
- Streamlined Delivery
- The trend of streamlined delivery opens up possibilities for businesses to optimize their processes and offer faster and more efficient delivery services.
- Improved Drive Thru Experience
- The trend of improving the drive thru experience provides businesses with the chance to enhance customer satisfaction and loyalty through innovative drive thru technologies and processes.
Who This Affects Most
- Fast Food
- The fast food industry can leverage the contactless ordering trend to develop innovative digital platforms and systems that enhance the ordering experience for customers.
- Food Delivery
- The food delivery industry can capitalize on the streamlined delivery trend by implementing advanced logistics and technology solutions to improve efficiency and reduce delivery times.
- Restaurant Design
- The restaurant design industry has an opportunity to create innovative spaces that optimize the drive thru experience, integrating technology and customer-centric features.
