After years of anticipation, the DURKL flagship store is finally open in Washington D.C. But the brand doesn't just want shoppers to browse, try and pay. The store, named "Marketto," aims to give shoppers a fuller lifestyle experience with a restaurant, cafe and bar all slotted into the over 5,000 square foot space.
The store represents a shift away from the "buy and sell" mentality that most retailers offer, and an important step towards a community oriented approach.
With community-based brands like Porter, Bedwin, Stutterheim – all of whom are housed in the glass warehouse – offering more than just clothing in their mission statements, the DURKL flagship store will offer patrons of new fashion culture a physical space to meet, talk, relax and shop without the pressure to buy.