These print ads for Duracell batteries show tons of battery-powered items being assembled like Transformers robots. The playful illustrations are made to look like technical drawings, showing all of the different kinds of electronic devices that can be powered with a battery, including everything from radios to remote controls, speakers and cameras.
As a whole, the battery-powered electronics come together to form giant mechanized robots, helicopters and cars, showing that the impressive amount of power that's packed into just one little Duracell battery. As the ads note, more energy also equals more lives and some seriously impressive creations. The release of the fun and imaginative ads by Peru's Publicis Peru agency are quite timely too, since Transformers: Age of Extinction just came out.