The Dunkin' 2020 Holiday Beverages have been unveiled by the brand to offer consumers a high-quality drink option to pick up this year when looking to enjoy the flavors of the season.
The new drink menu includes the Signature Peppermint Mocha Latte, the Signature Gingerbread Latte and the all-new Chai Oatmilk Latte. The latter comes as the brand's newest non-dairy option that is perfectly sweetened, spiced and creamy without any actual milk or cream in the mix.
The Dunkin' 2020 Holiday Beverages are being launched alongside new holiday cups that are all emblazoned with the word Cheersin' which is a portmanteau of cheers and Dunkin'. This is meant to symbolize the continued themes of celebration and appreciation as we head into the holiday season.
Image Credit: Dunkin' / Chew Boom
What's Driving This Trend
- Spiced Seasonal Coffee Drinks
- Opportunity for coffee chains to introduce unique and flavorful holiday beverages that cater to consumers' seasonal cravings.
- Non-dairy Beverage Options
- Potential for brands to tap into the growing demand for non-dairy alternatives by offering delicious and creamy plant-based latte options.
- Holiday-themed Packaging
- Possibility for companies to create festive and eye-catching holiday cups that enhance the overall brand experience and create a sense of celebration.
Who This Affects Most
- Coffee Chains
- Coffee chains can innovate by creating their own unique line of spiced seasonal coffee drinks to cater to consumers' holiday cravings.
- Plant-based Food and Beverage
- Opportunity for plant-based food and beverage companies to expand their product offerings by introducing non-dairy alternatives for popular coffee beverages.
- Packaging and Printing
- Companies specializing in packaging and printing can capitalize on the demand for holiday-themed packaging by offering customized designs that align with brands' holiday campaigns.
