The Dos Equis 'Most Interesting Beer Tap' Pours Drinks Through Thought

 - Sep 7, 2011
References: vimeo & scaryideas
The Dos Equis 'Most Interesting Beer Tap' will have drinkers downing pints simply through the act of thinking. Two students of the Miami Ad School in New York developed an innovative action for Dos Equis associated to the growth of a new and very singular technology known as the Brainwave.

The inspiration for this idea comes from the age-old question, "Hey, should I have another beer?" The Dos Equis Most Interesting Beer Tap, a beer dispenser that is connected and controlled with a neuro sensor, is the perfect solution. To dispense the ageless beverage the user needs to be concentrating. If the user is unable to, the neuro sensor simply won't send the message to the receiver in the beer tap. With this action Dos Equis would prevent its consumers from crossing the line and drinking too much.