Letting go completely and embracing a rhythmic high full of sultry fashion fabrics and bedazzled chic pieces, top model Karlie Kloss fronts the all-new Donna Karan Fall 2014 campaign. Engrossed in a kaleidoscope of motion, the statuesque beauty is adorned in the latest season offerings from this iconic brand -- which recently celebrated its 30th anniversary.
Starring in both the print ads as well as a concept film called 'Woman in Motion' for the Donna Karan Fall 2014 campaign, Kloss is a sparkly and simmering vision. The concept film was directed by Steven Sebring and is created by photographing the model in a geo-dome by one hundred cameras.
“When I saw it for the first time, I felt it was something so personally me. It was everything that I am about — the body, the movement of the body, the energy, the city. It was women on the move,” says Kloss.
Why This Trend Is Growing
- Kinetic Fashion Ads
- Opportunity for brands to capture attention by featuring dynamic movement in fashion advertisements and concept films.
- Bedazzled Fashion
- Rising trend of incorporating sparkly elements into everyday fashion for a glamorous look.
- Concept Films
- Increasing popularity of creating short films as a way to showcase fashion collections and add depth to traditional advertising campaigns.
Industries Being Reshaped
- Fashion
- Brands can stand out by incorporating kinetic elements into their ad campaigns and experimenting with glamorous, bedazzled fashion.
- Marketing
- Opportunity for marketing teams to think outside the box and create unique, attention-grabbing advertisements through the use of kinetic features and concept films.
- Film Production
- As fashion brands continue to partner with filmmakers to create concept films, there is an opportunity for film production companies to specialize in this field.
