A Dominos ad references the tech world's infatuation with the upcoming release of the foldable phone concept.
It seems that this approach to advertising is quite popular as the Samsung Galaxy Fold was recently tapped for inspiration by LEGO as well. The marketing endeavor will surely capture the attention of consumers as it is a quite amusing instance of harmless, social commentary. Dubbed 'The Fold Hold,' the Dominos ad is aired by the Singapore branch of the pizza company. The image is quite simple — it takes on the aesthetic of the original Samsung Galaxy Fold poster but instead of a phone, it features two slices of pizza. Below, the Dominos ad specifies that it is available in 9'', 12'' and 15'' and that it has a special "built-in anti-spill mechanism."