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Inventing Your Own Potato Chips

Set of
Set of

Walker's Flavour Contest

— September 22, 2008 — Marketing
The Walkers Do Us A Flavour competition has gone crazy in the UK. The potato chip company hosted a contest to invent a new flavour. That could sound boring, but it's not.

The website is super simple, allowing customers to enter a flavour and upload a picture which inspired them. Say, for example, someone said 'bread and butter'. If that flavour matched that of someone else, the image and inspiration count.

Walker's is asking for really crazy ideas, like 'fruit bat shit' crazy, but at the same time, the crisps have got to sell. The final six flavors will actually be created, and the one which sells the most wins 1% of the profits for life as well as £50,000. 10 runners up get $10,000.

I have become a bit addicted I am afraid. One of the judges and face of the campaign, Heston Blumenthal, has become famous for developing and serving dishes such as snail porridge, triple-cooked chips and bacon-and-egg ice cream, so I think the crazier the better.

I have entered these already so I don't mind sharing as their all mine:

Inspired By Sponge Bob: Deep Sea Water and Pineapple

Inspired by Gordon Brown (Prime Minister): Toad IN a hole

Inspired by Alice in Wonderland: Tea & Toast