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Dazed & Confused Highlights 20 Years of DKNY in Style

— January 22, 2009 — Marketing
DKNY celebrated its 20th birthday with a neon bang with an unforgettable glow-in-the-dark fashion shoot. Who better to throw a stylish fete than a fashion house themselves?

Donna Karan teamed with Dazed & Confused to create a promotional video and photoshoot for the magazine’s February issue using the crazy highlighter-hued theme. Some of the outtakes can be seen in the gallery.

Photographer Pierre Debusschere shot the galactic set and did an out-of-this-world job capturing the outlandish 80s styling of Katie Shillingford.

Check out the video here.

Trend Themes

  1. Neon Fashion — Fashion industry can embrace the neon trend and create glow-in-the-dark clothes and accessories
  2. Glow-in-the-dark Cosmetics — Cosmetics industry can introduce a line of glow-in-the-dark makeup and hair products
  3. Galactic-themed Photoshoots — Photography industry can explore the potential of galactic-themed photoshoots inspired by DKNY's neon fashion shoot

Industry Implications

  1. Fashion — Fashion industry can leverage the neon trend and add a new dimension to clothing and accessories
  2. Cosmetics — Cosmetics industry can introduce a line of innovative products that glow in the dark
  3. Photography — Photography industry can create new kinds of photoshoots that bring together fashion and creativity
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