Understand How Retailers Attract Consumers with Unique Storefronts
Taylor Keefe — March 18, 2012 — Marketing
References: trendreports
Sizing up a store can easily be done just by noticing details in its window displays. Consumers form a general idea of a store's appeal by what products are showcased to passersby. In the world of retail, a customer's impression of a brand is everything, and the Display Window Trend Report will provide insight into the creative ways retailers attract consumers.
Storefront displays are continuously reinvented, as consumers become more savvy towards the marketing and advertising techniques utilized by large retailers and boutique operators. Interactive displays are becoming more commonplace, allowing customers to digitize their window shopping experience. In fact, there are apps available that let users browse stores and shop for goods wherever there is a good Wi-Fi signal. Finally, some brands go beyond traditional methods of window dressing, using shockvertising methods to attract larger audiences.
The Display Window Trend Report is your guide to understanding modern marketing strategies utilized by retailers.
Storefront displays are continuously reinvented, as consumers become more savvy towards the marketing and advertising techniques utilized by large retailers and boutique operators. Interactive displays are becoming more commonplace, allowing customers to digitize their window shopping experience. In fact, there are apps available that let users browse stores and shop for goods wherever there is a good Wi-Fi signal. Finally, some brands go beyond traditional methods of window dressing, using shockvertising methods to attract larger audiences.
The Display Window Trend Report is your guide to understanding modern marketing strategies utilized by retailers.
Trend Themes
1. Interactive Display Trend - As consumers look for more digitized experiences, retailers can innovate by creating interactive window displays that allow for digital shopping experiences.
2. Apps for In-store Shopping Trend - Retailers can disrupt the traditional shopping experience by creating apps that allow users to browse and shop for goods wherever there is a good Wi-Fi signal.
3. Shockvertising Trend - Brands can attract larger audiences and stand out from competitors by using unconventional methods of window dressing that incorporate shock value and creativity.
Industry Implications
1. Retail Industry - Retailers can utilize these trends to improve their customer experience and increase foot traffic into their stores.
2. Advertising Industry - The use of interactive and shockvertising displays provides an opportunity for advertising agencies to create more innovative and attention-grabbing campaigns for their clients.
3. Technology Industry - The development of apps and other digitized retail experiences creates opportunities for technology companies to partner with retailers and create more immersive customer experiences.
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