Prodigy

Filter Through the Clutter of Contemporary Advertising Campaigns

By: Taylor Keefe - Published: Mar 14, 2012 • References: trendreports
What exactly is shockvertising? Does it even work? And how can an offensive campaign retain attention, let alone spark it? With Trend Hunter's Shockvertising Trend Report, we examine startling imagery, offensive logos and disturbing slogans that are not rejected by the masses, but accepted.

Traditional advertising is still an effective marketing tool, but in recent months there have been aggressive campaigns that use shock value to grab the attention of consumers. Our report features topics like Eccentric Media and Deathvertising, which examine different methods for traditional marketing and how advertisers are using morbidity in their work.

Regardless of your industry, it's essential that you use this data to refine strategy, because shockvertising is a technique that is here to stay.