Santa Claus actors at malls and on street corners are one of the most jolly aspects of the holiday season, but Discover Santa 2016 shows that playing Santa can be a full-time gig. The convention, which took place in July, brings together people seriously committed to being the best possible Santa Claus.
Dina Litovsky, a freelance photographer, put together a collection of pictures of Discover Santa 2016. The images show off the impressive size of the convention. Despite its seasonal incongruity, Discover Santa 2016 pulled in an impressive group of over 750 impersonators. Beyond Santas, attendees included Mrs. Claus and elf impersonators as well.
Events at the convention include workshops and panels, vendor booths selling things like cooling vests and Santa suits, and the 'Sno-lympics' (a casual athletics tournament.) The convention as a whole is held as a benefit for the Toys for Tots organization.
What's Driving This Trend
- Professional Santa Claus
- There is a growing trend of individuals pursuing a full-time career as Santa Claus, creating opportunities for professional Santa training programs and specialized Santa merchandise.
- Santa Claus Conventions
- Santa Claus conventions are becoming popular gatherings for Santa impersonators, leading to opportunities for event planning, vendor services, and specialized workshops.
- Holiday Entertainment Industry
- The demand for Santa Claus impersonators and related services is fueling the growth of the holiday entertainment industry, presenting opportunities for entertainment agencies and event organizers.
Who This Affects Most
- Event Planning
- The rise of Santa Claus conventions opens up new opportunities for event planners to organize and manage these gatherings.
- Retail
- The increasing interest in professional Santa Claus careers creates potential for retail businesses to sell Santa Claus merchandise and other related products and services.
- Education and Training
- The emergence of professional Santa Claus occupations creates a need for specialized training programs and educational resources for aspiring Santas.
