Dinner Lady Vape Pens Help Consumers Shift Away from Cigarettes
Michael Hemsworth — January 23, 2021 — Marketing
References: vapedinnerlady & talkingretail
The Dinner Lady Vape Pens are being launched by the brand in the UK to help provide support for smokers who are looking to shift away from combustible cigarettes. The e-cigarette pens come in eight flavor options including such varieties as Banana Ice, Lemon Tart, Strawberry Ice and Citrus Ice, which are each priced at £4.99 each. The products are reported by the brand to have a better range of flavors, better coil and even a better battery when compared to other options on the market.
Dinner Lady Chief Marketing Officer John Taylor spoke on the new Dinner Lady Vape Pens saying, "With the predicted growth for the sector, combined with consumers’ increasing need for convenience products – partially driven by the changing retail market during the COVID-19 pandemic – the new Dinner Lady Vape Pen will be a must-stock item for retailers.”
Dinner Lady Chief Marketing Officer John Taylor spoke on the new Dinner Lady Vape Pens saying, "With the predicted growth for the sector, combined with consumers’ increasing need for convenience products – partially driven by the changing retail market during the COVID-19 pandemic – the new Dinner Lady Vape Pen will be a must-stock item for retailers.”
Trend Themes
1. Flavorful Vaping - Opportunity for brands to offer a diverse and unique range of flavors to attract consumers away from traditional cigarettes.
2. Convenient Vaping Products - Brands can leverage the increasing demand for convenient and portable products to replace traditional cigarettes.
3. Safer Smoking Alternatives - Brands can capitalize on consumer's desire for health and wellness by offering safer alternatives to combustible cigarettes.
Industry Implications
1. E-cigarette Industry - Opportunity for e-cigarette brands to offer flavorful and portable products as safer alternatives to traditional cigarettes.
2. Vaping Retail Industry - The increasing demand for convenient products offers opportunities for retailers to stock portable vaping products to attract consumers.
3. Consumer Packaged Goods Industry - Opportunity for consumer packaged goods brands to enter the e-cigarette market by leveraging their experience in product development and marketing.
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