In celebration of Mazda's 50th anniversary, PATTISON Outdoor, its digital and interactive arm Fourthwall and agency J. Walter Thompson teamed up to create an interactive digital storefront.
The large-format screen set up in Toronto was launched just ahead of the Canadian International AutoShow, featuring full-motion video and just beside it, a tap-to-pay terminal. This terminal can be used to secure a limited-edition print from automotive artist Guy Allen.
Rather than picking up their print on the spot and having to worry about transporting the limited-edition piece safely home, the digital storefront gives consumers a receipt with a unique code and URL, where they can plug in their home address to receive their 18" x 24" print.
Image Credit: PATTISON Outdoor Advertising
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