McCain Foods, the world's largest manufacturer of frozen potato products, recently unveiled the 'Differences' commercial as part of its "We Are Family' campaign. The video celebrates the unique differences in real-life families across the UK.
The campaign seeks to be inclusive and diverse by showing a variety of modern families and family dynamics across the nation. While the family members may differ on beliefs and disagree, these "differences" can ultimately bring them together. The importance of family unity is displayed around the dinner table where the featured families eat McCain Crispy French Fries and McCain Home Chips.
The multi-channel campaign will debut on TV, VOD, radio, OOH, print, cinema, and social media for six weeks.