The new diet Coke ad came with a very simple slogan, "You're on. Diet Coke." Unfortunately for Coca-Cola, having a simple slogan means it's easy to culture jam. Animal New York took the simple ad and simple imagery and saddled them with drug references.
The debate for Coca-Cola initially containing cocaine is robust and there are as many opinions as there are customers. The general consensus in today's world is that it did at some point contain at least a little bit of cocaine. Animal New York is using this shady past as inspiration for ads that poke fun at the new diet Coke ads.
The ads feature straws, cocaine powder and razor blades in the background with drug related sentences and "You're on diet Coke" scrawled across the bottom.
Key Themes Behind This Trend
- Cultural Jamming Ads
- Opportunity for marketers to create ads that are easily adaptable by activists to raise awareness or protest.
- Controversial Advertising Campaigns
- Opportunity for companies to create attention-grabbing, slightly controversial ads to generate buzz and viral marketing.
- Raising Awareness Through Parody
- Opportunity for brands to use parody ads that draw attention to unique selling points of a product in comparison to competitors.
Where This Applies
- Beverage
- Opportunity for beverage companies to create highly memorable advertising campaigns that raise awareness on their products.
- Marketing and Advertising
- Opportunity for marketing agencies to create controversial content for their clients that generate attention and buzz.
- Activism
- Opportunity for activism groups to draw attention to their causes through creative adaptations of mainstream advertising campaigns.
