Using simple cartoon-like drawings, the DHL by Silas Chosen campaign conveys its message perfectly. With slogans like "From Europe to North America in just a few steps," the campaign clearly emphasizes DHL's quick service and speedy delivery.
One image in the DHL by Silas Chosen campaign features a sunny beach with surfers and kids building sand castles and a grassy, rocky area with people playing bag pipes in kilts. The DHL man stands in the middle of these two distinct areas as the connection between North America and Europe.
As there are so many complicated and creative ads out there, the DHL by Silas Chosen campaign is a breath of fresh air with its simple and direct approach.