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M&M's Celebrates Its 75th Anniversary with New Packaging

 - Aug 30, 2016
References: & prnewswire
This designer chocolate branding is the result of a collaboration between 'M&M's' and the Danish fashion designer Camilla Staerk.

The design collaboration is titled 'the 'M&M's by Staerk Designer Collection' and was made to celebrate the 75th anniversary of the well-known chocolate brand. Although M&M's is not known for its decadence, the labeling of these bags would say otherwise. It features the chocolate's logo along with sophisticated gold flecks or dark stripes, with subtle graphics and little else. In creating this packaging, Camilla Staerk aimed to celebrate the signature of both the M&M's brand and her own fashion label.

This designer chocolate branding adds a sophisticated touch of elegance to a well-known snack company that is not usually known for its luxurious packaging.