'Balight ' is a Chinese company that helps customers design custom wheels for their bike. Aside from adding a decorative touch to a standard bicycle, luminous wheels also help riders stay visible at night. This service provides a way for riders to add a bit of creativity to their bike lights.
Balight allows consumers to design custom wheels via its mobile app. Through the app, customers can choose the theme, color and design they wish to display on their wheels. Once installed, the wheels project luminous designs that are animated when the wheels are in rotation. Balight even gives customers the option to cycle through different images as they ride.
The luminous bike wheels provide a fun and creative way for cyclists to ensure that they remain visible while riding at night.
Why This Trend Is Growing
- Custom LED Bike Wheels
- Providing customers the ability to design and customize their own LED bike wheels using a mobile app.
- Luminous Bike Safety
- Increasing bike safety at night by adding customizable, animated luminous designs on bike wheels.
- Personalized Bike Accessories
- Offering personalized and creative bike accessories that allow riders to add personality and uniqueness to their bikes.
Industries Being Reshaped
- Sporting Goods
- There is an opportunity to innovate on safety features and personalization for bikes and other sporting goods.
- Consumer Electronics
- Expanding into consumer electronics by developing customizable and creative LED products for bikes and other vehicles.
- E-commerce
- Creating opportunities for online retailers to offer customized bike products and accessories to customers through mobile apps and e-commerce platforms.
