Quirky Makeshift Media Offices

Desai Chia Architecture Designed Quartz's Manhattan Office

Desai Chia Architecture, an American studio, recently designed the new Manhattan headquarters for digital media company Quartz. The design is meant to reflect the ethos of the company, with a DIY aesthectic that's a reference to the friendly, approachable style that Quartz goes for in its own content.

The foyer of the office is outfitted with black wood walls and exposed pinewood struts, like a theater or movie set. However, those pine slats have some function, as they provide benches and chairs for employees to make use of that open area. Further, the shelves along the wall of the kitchen area are also designed with pine, blending the aesthetic with the functional.

Desai Chia designed the office space to have multiple points of entry and egress, making it a freer area for creativity.

DIY Aesthetic
Opportunity for businesses to incorporate a do-it-yourself aesthetic in their offices, reflecting a friendly and approachable style.
Multi-functional Design
Opportunity for businesses to design office spaces with furniture and fixtures that serve both aesthetic and functional purposes.
Freer Creativity
Opportunity for businesses to create office spaces with multiple points of entry and egress, fostering a freer environment for creativity.

Who This Affects Most

Digital Media
Digital media companies can incorporate a DIY aesthetic in their office spaces, aligning with their content style.
Architecture and Design
Architectural and design firms can specialize in designing multi-functional office spaces that blend aesthetic and functionality.
Creative and Advertising Agencies
Creative and advertising agencies can create office environments that promote freer creativity with multiple entry points and exits.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 24%
Freshness 8%

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