Over the course of just six short weeks, Levi’s CINCH destination denim store in Soho was completely transformed by Lucky Fox. The retail store now offers a refreshed design in which to showcase a range of Levi’s vintage clothing and seasonal special collections.
While the ground floor of the space features a light and bright scheme, the vintage clothing room embraces a dark, atmospheric aesthetic to set it apart as a premium showroom for the LVC collection pieces.
When it came to redesigning the space, Lucky Fox opted to reuse and recycle as much as it could. As such, the new store design includes details such as wood shelving units made from the previous wall cladding.
Image Credit: Tom Bunning