Demian Conrad Documents the Making of His Creations

 - Feb 26, 2012
References: demianconrad & itsnicethat
Demian Conrad is a typographer based in Lausanne, Switzerland. He applies an expansive knowledge of artistic processes to poster-making, and these processes are examined in this video.

Conrad documented the creation of his experimental booklet, ‘Un sedicesimo.’ The video focuses closely on the process of the artistry. As a student of lateral thinking, Conrad explores the extent to which mind and motion connects. He intimately explores the relationship in which the mind and the process are mused into one, without the inter-mediation of digital technologies. As read on his website, he delves into "technologies and processes relate to form and meaning. "

The booklet is made in one fowl swoop, without the aid of computers and automatic binding technologies. The act of thinking and making become one and the same. Conrad cleverly juxtaposes the organic idea with highly dramatic, theatrical classical music.