Designer Virgil Abloh and luxury retail label SSENSE worked in collaboration once again on a CUTTING ROOM FLOOR exclusive for Fall/Winter 2018. The latest range is comprised of tees, literary pieces, work materials, glossy photographs, conversations, and a variety of graphics printed papers that see unique images and books that represent the designer's creative process. The collection doubles as a display exhibition at SSENSE Montreal, which features a recreation of Abloh's home studio. This collaboration essentially displays what goes on in the designer's brain and the chaotic process of organizing his creative work.
Overall, the CUTTING ROOM FLOOR collection and exhibition paints a visual on Abloh's deepest inspirations and notably includes a self-portrait of the designer.
Key Themes Behind This Trend
- Fashion Studio Exhibitions
- Opportunity to showcase the creative process of designers through immersive exhibitions.
- Collaborative Retail Collections
- Opportunity to collaborate with luxury retail labels to create exclusive collections that showcase designer's works and inspirations.
- Visualizing the Creative Process
- Opportunity to use exhibitions and collections to depict the chaotic creative process and inspirations of designers.
Where This Applies
- Fashion
- Fashion industry can use studio exhibitions to provide insight into the creative process of designers and increase brand awareness.
- Retail
- Retail industry can collaborate with designers to create exclusive collections that showcase their works and attract customers.
- Art and Design
- Art and design industry can use exhibitions to visualize the chaotic creative process of designers and encourage creative thinking.
