Almost a year ago, Trend Hunter Ayman delivered the news that logos could be made into clouds. Now an artist named Stuart Semple is using the same technology to bring art to the skies over London. He said he had enough gloom and doom and wanted something positive floating in the sky. His desire is that the smiley face will make people smile as they go through their day.
Implications - The fluffy smiley face floats through the sky just like a balloon. Semple says that by creating his happy and floating smileys he hopes to "help people remember that the success of British cultural industries is relatively new." He believes that artists have a lot of power and one simple act may be able to "do something important."
Key Themes Behind This Trend
- Cloud-based Art
- Opportunity for artists to leverage cloud technology to create unique and interactive artworks.
- Positive Branding
- Companies can use smiley faces and other positive symbols to enhance their brand image and evoke positive emotions in customers.
- Artistic Activism
- Artists can use their creativity to spread important messages and bring awareness to social issues through public art installations.
Where This Applies
- Art
- Artists can explore new avenues for expression by incorporating cloud technology into their artwork.
- Advertising
- Ad agencies can incorporate smiley faces and positive symbols into their campaigns to create a more uplifting and engaging message.
- Technology
- Cloud service providers can develop specialized platforms and tools for artists to create cloud-based artworks.
