A.R.T. by Donald Rattner is Customizable Modern Art

 - Mar 27, 2010   Updated: Jun 8 2011
References: art-rethought & design-milk
Modern art can sometimes seem impersonal and lacking character. Architect and artist Donald Rattner has created something that avoids that a little bit -- his new A.R.T. series is completely customizable. Wild and wacky modern art pieces fit together in a supposedly infinite number of ways.

A.R.T. includes three different series that can all be formatted and customized depending on your wall space and your preferences.

Implications - As a direct result of the credit crunch, consumers have been spending more time at home. This increased time at home as led to the desire to make small improvements to make the space feel more personal. Companies should consider inexpensive ways for the consumer to personalize their pad.