Currys PC World recently brought a giant washing machine to King's Cross Station in London in order to promote the Samsung AddWash. The innovative brand activation incorporated a variety of games that succeeded in building up a crowd and entertainment that was part of the interactive festivities.
Part of the brand's #NoSockLeftBehind competition, individuals were invited to participate when they were given a single sock. Participants who returned the single sock to the washing machine were able to enter into a draw to win £1,500.
The King's Cross activation coincided with a social media campaign that Currys PC World is running that invites consumers to share photos of their quirkiest pair of socks. The competition was judged by the Happy Socks brand and those who shared a photo was able to