Curry Up Now, an Indian street food chain that's based in the United States, announced that it would be launching a donation drive in honor of Veterans Day on November 11th.
Through its 'Roll it Forward' initiative, Curry Up Now will match all donations when consumers purchase one of its $12 charitable meals. Consumers can choose to purchase the donated meals individually, or can even buy them in bulk through Curry Up Now's website. CEO and Founder Akash Kapoor spoke to the Veterans Day initiative, stating "The Roll it Forward initiative is our way of saying ‘thank you’ to so many deserving heroes, and because of the generous response we received when we launched this campaign earlier this year, we have no doubt that our guests and the public will show the same appreciation for our veterans and military."
Image Credit: Curry Up Now