We've recently seen companies become increasingly involved with the public when it comes to decision making, so this crowdsourced burger by McDonald's is looking to give the people what they want. When Doritos allowed the public to help choose its flavor, the reaction was fantastic. Creativity abounded and McDonald's is hoping to replicate that same feeling.
So what do you do when you're the biggest burger chain on the planet and everything you make becomes a huge success? You let the people start picking your burgers for you -- that's what you call confidence and McDonald's has plenty of that.
McDonald's UK isn't just doing it with one burger either -- it is doing it with five. There will be plenty of choices to make when it comes to what the public will be tasting coming very soon.
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