Nature Valley recently launched two new crispy biscuit products that are made with 100% whole grain oats—which provide 14 grams of whole grains per serving—and either almond or peanut butter for additional nourishment.
The Peanut Butter and Almond Butter Nature Valley Biscuits are ideal for on-the-go snacking, since they will play a part in providing the nutrients needed to supply energy for a range of activities.
Now that a wide variety of nut butter products have permeated the market, they are also beginning to be added into snack products. These new nut butter-infused products appeal to many health-conscious consumers who are actively seeking out food products that are enriched with additional protein from nuts and other plant-based sources.
Why This Trend Is Growing
- Nut Butter-infused Snacks
- The addition of nut butter in snack products presents an opportunity for brands to cater to health-conscious consumers seeking protein-rich options.
- On-the-go Healthy Snacking
- Convenient and nutritious snacks like Nature Valley's nut butter biscuits cater to busy individuals looking for quick and nourishing options.
- Plant-based Protein Enrichment
- The inclusion of plant-based protein sources, such as nut butter, in snack products offers a disruptive innovation opportunity for brands targeting health-conscious consumers.
Industries Being Reshaped
- Snack Food Industry
- The snack food industry can capitalize on the growing demand for healthier snacking options by incorporating nut butter-infused products into their offerings.
- Health and Wellness Industry
- Brands in the health and wellness industry can leverage the popularity of nut butter and create innovative products that cater to consumers seeking protein-rich and plant-based options.
- Convenience Food Industry
- The convenience food industry can disrupt the market by offering on-the-go snack options that prioritize nutrition, like Nature Valley's nut butter biscuits.
