Correio Da Manha's Creative Print Advertising is Responsive Like a Website
Laura McQuarrie — February 28, 2015 — Marketing
References: cmjornal.xl.pt & adsoftheworld
There are tons of examples of creative print advertising where folds are integrated, but this clever ad from Correio da Manhã puts a new spin on the idea.
In an unusual stunt to advertise its new responsive website using traditional print media, the brand set up a newspaper ad that could be folded. When folded along specific lines, the responsive print ad could be adapted to display a number of columns for easier reading. Although responsive design is common to see on the web, this is a clever way to show off how much easier the new site is, before people even have the chance to go online. Now that a lot of people are looking to the web for news, this is an effective way for Correio da Manhã to show that it caters to its readers in all formats.
In an unusual stunt to advertise its new responsive website using traditional print media, the brand set up a newspaper ad that could be folded. When folded along specific lines, the responsive print ad could be adapted to display a number of columns for easier reading. Although responsive design is common to see on the web, this is a clever way to show off how much easier the new site is, before people even have the chance to go online. Now that a lot of people are looking to the web for news, this is an effective way for Correio da Manhã to show that it caters to its readers in all formats.
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