Lyft and Baderbrau Brewing Collaborated on a Craft Lager

 - Jan 11, 2018
References: lyft & adweek
Lyft has partnered with a range of companies across different industries as a means of enticing consumers to use its ride-hailing service, and its newest venture takes the form of a craft lager collaboration with Baderbrau Brewing.

'Five Star Lager' is a new beverage from the ridesharing app and the brewery that is being touted as a "Munich Helles-style lager with a medium body and refreshing finish." The beer can be found by consumers in bars and as an incentive for people to try its craft lager, Lyft is offering people 60% off their next ride when they use its ride-hailing app.

Beyond appealing to avid beer fans, as well as those who are new to the world of craft beer, Five Star Lager encourages consumers to travel responsibly after drinking.