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Beauty Routine-Streamlining Makeups

The Latest CoverGirl Exhibitionist Products are High-Quality

— February 8, 2020 — Marketing
Three new products have been added to the CoverGirl Exhibitionist range to help offer consumers a way to streamline their daily makeup routine and enjoy long-lasting benefits throughout the day.

The new products include the Easy Breezy Brow Draw & Fill, the 24HR Kohl Eyeliner and the Exhibitionist Lip Gloss, which are all free from mineral oil, phthalates, paragons, talc, sulfates and formaldehyde, according to the company. The Easy Breezy Brow Draw & Fill comes in four shades, while the 24HR Kohl Eyeliner comes in six shades and the Exhibitionist Lip Gloss comes in 13 shades to accommodate different consumer needs and/or preferences.

The new products in the CoverGirl Exhibitionist range are expected to roll out to major drugstore chains starting later this month.
Trend Themes
1. Streamlined Makeup Products - The new CoverGirl Exhibitionist products offer consumers a way to simplify their daily makeup routine and achieve long-lasting benefits.
2. Natural & Healthy Makeup Options - CoverGirl's new Exhibitionist line being free of harmful chemicals presents an opportunity to cater to the growing demand for natural and healthier makeup options.
3. Increased Customization in Makeup - The range of shades available for the new CoverGirl Exhibitionist products highlights a trend towards personalization and increased customization in makeup products.
Industry Implications
1. Beauty & Personal Care - The release of these new CoverGirl Exhibitionist products presents an opportunity for the beauty and personal care industry to innovate with more streamlined and natural makeup options.
2. Retail & Drugstore Chains - As the products roll out to major drugstore chains, there is an opportunity for the retail industry to incorporate more natural and healthier makeup options into their product offerings.
3. Cosmetics Manufacturing - Manufacturers can tap into the trend for increased customization in makeup products by creating more diverse color options and catering to varying consumer needs and/or preferences.
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