Country Crock Plant Cream is the first heavy whipping cream from the brand and it's a plant-based alternative to dairy-based products. Made from lentil milk, this vegan heavy cream is suitable for vegan baking and cooking, and for preparing everything from creamy soups and sauces to flaky biscuits.
Packaged in a ready-to-pour container, Plant Cream is made with a blend of plant oils, like canola and palm, and it marks the brand's departure beyond margarine. Country Crock Plant Cream is described as "a must-have, secret weapon ingredient to have in the kitchen" that suits vegetarians, the dairy intolerant and flexitarians alike.
Previously, Country Crock launched a line of Plant Butter products and this new offering helps to fill the demand for a plant-based alternative to dairy-based heavy whipping cream.
Why This Trend Is Growing
- Plant-based Cream Substitutes
- As more consumers turn to plant-based diets, there is a growing demand for non-dairy cream substitutes like Country Crock Plant Cream made from lentil milk.
- Ready-to-pour Plant Creams
- Country Crock Plant Cream's convenient ready-to-pour packaging provides an opportunity for similar products to disrupt the traditional heavy cream market.
- Versatile Plant Creams for Baking
- With its versatility in making everything from flaky biscuits to creamy sauces, plant-based creams like Country Crock Plant Cream can potentially disrupt the baking and culinary industry as a whole.
Industries Being Reshaped
- Plant-based Food Production
- The rise of plant-based diets creates new opportunities for companies to develop and market non-dairy cream substitutes like Country Crock Plant Cream.
- Packaging and Dispensing
- The ready-to-pour packaging of Country Crock Plant Cream exemplifies an opportunity for companies to improve the packaging and dispensing of traditional heavy creams for greater user convenience.
- Baking and Culinary Arts
- Versatile plant-based creams like Country Crock Plant Cream may disrupt traditional culinary and baking industries by offering new and innovative ingredients for chefs and bakers to experiment with.
