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Refreshing Citrus Summer Beers

Coors Light Relaunches its Coors Slice Range in Time For Summer

— July 13, 2020 — Lifestyle
Coors Light, the iconic American brewing company, recently expanded its summer offerings with the introduction of the new Coors Slice Lime and Coors Slice Orange. The limited-edition beer features hints of citrus, making it the perfect refreshing beer for summer. Boasting 4.2% ABV, the delicious new flavors are bound to excite those who enjoy the refreshing, light alcoholic beverages.

The Coors Slice cans took a different approach to its traditional beer packaging, as the new cans are much more colorful and abstract than its other offerings. This intentional choice adds a light, playful aesthetic to the beer, enticing consumers looking for a novel beer offering this summer.

The new Coors Slice beers are now available in beer retailers across the nation.

Image Credit: Coors Light
Trend Themes
1. Citrus-infused Beers - Creating beers with citrus flavors is a trend that allows breweries to cater to consumers who enjoy refreshing, fruity beverages.
2. Limited-edition Flavors - Introducing limited-edition beer flavors like Coors Slice Lime and Coors Slice Orange presents an opportunity for breweries to generate excitement and attract new customers.
3. Playful Packaging - Developing colorful and abstract beer cans, like the ones used for Coors Slice, can capture consumers' attention and differentiate a brand from competitors.
Industry Implications
1. Craft Beer Industry - The craft beer industry can capitalize on the trend of citrus-infused beers by experimenting with unique flavor combinations and appealing to niche markets.
2. Beverage Retailers - Beverage retailers can leverage the popularity of limited-edition beer flavors to drive sales, attract new customers, and create a sense of urgency.
3. Packaging Industry - The packaging industry can provide innovative solutions to breweries aiming to create eye-catching, playful designs for their beer cans.
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