The Boulder Canyon Rice Bran Oil Kettle Cooked Potato Chips are positioned as being a "heart-friendly" alternative snack for consumers who are looking for a better-for-you option to enjoy. The new chip lineup comes in three flavor varieties including Roasted Jalapeño, Teriyaki Ginger and Himalayan Pink Salt. Each one is cooked in rice bran oil which has polyunsaturated fats and monounsaturated fats, which are purported to be better for the heart than other oil varieties on the market used to cook traditional snack chips.
The Boulder Canyon Rice Bran Oil Kettle Cooked Potato Chips are set to launch in April 2017 at specialty grocers and beyond to offer a different snack option for consumers to try if they're looking for a way to change their diet.
Key Themes Behind This Trend
- Heart-friendly Snack Chips
- The heart-friendly snack chips trend offers an opportunity for the development of healthier chip alternatives that prioritize cardiovascular health.
- Rice Bran Oil
- The use of rice bran oil in snack production presents an opportunity for the creation of heart-healthy snacks that are lower in saturated fats.
- Better-for-you Snacks
- The demand for better-for-you snacks creates an opportunity to innovate and offer consumers healthier alternatives to traditional snack options.
Where This Applies
- Snack Food Industry
- The snack food industry can capitalize on the heart-friendly snack chips trend by developing and marketing healthier chip options that appeal to health-conscious consumers.
- Specialty Grocery Stores
- Specialty grocery stores have the opportunity to carry and promote heart-friendly snack chips that cater to the growing demand for healthier snack options.
- Food Manufacturing Industry
- The food manufacturing industry can leverage the use of rice bran oil in snack production to create heart-healthy snacks that align with consumer demand for better-for-you products.
